Hamza Munawar

Hello!

I’m Hamza,
Paid Media Specialist

“

I build conversion tracking first, then scale Google, Meta and TikTok campaigns with Smart Bidding.

924

Tracked leads, one program

★★★★★

3+ Years

Running paid media

My Services

Lead generation for service businesses and ROAS-driven growth for DTC e-commerce, measured end to end.

Google Ads

Blended CPA by campaign type

Perf. Max
$57.54
Search
$76.41

Search, Performance Max, Display · Smart Bidding · Target CPA

↗︎

Meta & TikTok Ads

Monthly revenue on $30K spend

$189K 6.3x ROAS






Creative testing · Lookalikes · Retargeting · CAPI

↗︎

Tracking & Analytics

Conversion path, phone-first

● Ad click → landing page

● Call or lead form (GTM)

● GA4 → Looker Studio report

GA4 · Google Tag Manager · Call tracking · Shopify

↗︎

My Work Experience


Keystone Contracting Corp

Feb 2026 – Present · Remote

●

Performance Marketing Specialist

Google Ads and Meta lead gen for an NYC contractor across the five boroughs and Westchester. Cut cost per lead 66% to $50, now 60 leads a month on $3,000.

Freelance

Jan 2024 – Present · Part-time

●

Google Ads & Meta Ads Specialist

Five-brand NYC construction group: 924 tracked leads at a $68.81 blended CPL on $63,614 spend.

Turbo Brands Factory

Jun 2025 – Jan 2026 · Faisalabad

●

Performance Marketing Specialist

$30K/month on Meta and TikTok at 6.3x ROAS, $189K monthly revenue. Testing framework cut CPC 35%.

Ibrahim’s Family Collection

Mar 2025 – Nov 2025 · Faisalabad

●

Performance Marketing Specialist

6.5x average ROAS on Meta, peaking at 9x. CAC down 28% at a 3.2% Shopify conversion rate.

Centra Marketing Agency

Sep 2023 – May 2024

●

Junior Media Buyer

Launched and paced Meta campaigns for agency clients. Promoted from intern in four months.

Portrait of Hamza Munawar

Why You Hire Me for Your Next Campaign?

I fix measurement before I touch bids. Once calls and forms are tracked properly, budget follows the campaigns that actually produce leads and revenue.

6.3x

ROAS on $30K/month

−66%

Cost per lead, Keystone

$63.6K

Google Ads spend managed

Hire me

Let’s Have a Look at
my Results

Get an audit ↗︎

924

Tracked leads

$68.81

Blended CPL

14

Campaigns

Google Ads Performance Max Lead gen

NYC Construction Group — Five Brands

Found a $5,708 budget leak buying leads at $475 each and moved it to the two lowest-CPA campaigns, at $39.50 and $51.72.

6.3x

ROAS

$189K

Monthly revenue

−35%

Cost per click

Meta Ads TikTok Ads DTC e-commerce

Turbo Brands Factory — $30K/month

Built the creative and audience testing framework behind the results, reported weekly in GA4 and Looker Studio.

Certified to Run Your Ads

Platform certifications from Google, Meta and TikTok, plus a BSc in Commerce from GC University Faisalabad (2022–2026).

Google

Google Ads Search Certification

Feb 2025 – Feb 2026

Meta

Meta Certified Digital Marketing Associate

Dec 2024 – Dec 2026

Meta

Social Media Marketing Professional

Sep 2023

Aptly

Marketing with TikTok Specialization

Jun 2024

Have a Campaign That Needs
Better Numbers? Let’s Talk

    ✓ Tracking audit first ✓ Google, Meta & TikTok ✓ Weekly Looker Studio reports

    From my
    playbook

    View all ↗︎

    Leak found

    $5,708

    at $475 per lead

    ↗︎
    Budget allocation

    How I found a $5,708 budget leak in a 14-campaign account

    Hamza Munawar · [Date]

    Blended CPA

    $57 vs $76

    PMax vs Search

    ↗︎
    Google Ads

    When Performance Max beats Search, and when it doesn’t

    Hamza Munawar · [Date]

    Cost per lead

    −66%

    after fixing call tracking

    ↗︎
    Tracking

    Calls are the conversion: tracking a phone-first vertical

    Hamza Munawar · [Date]

    Contact

    Tell Me About Your Ads

    Share your current spend and what you want more of: leads, calls or sales. I’ll reply with a first read on your account and tracking.

    ⌖

    Faisalabad, Pakistan · Remote worldwide

      What do you need?

      Reply within one business day.

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